Top 5 Social Apps Performance in South Africa, Q1 2022

In Q1 2022, South Africa's social app market showed significant activity across the top five apps: TikTok, Bigo Live - Live Streaming App, Facebook, Grindr - Gay Dating & Chat, and Likee - Short Video Community. Here’s a breakdown of their performance based on data from Sensor Tower.

TikTok

TikTok from TikTok Pte. Ltd. experienced fluctuations in weekly revenue, peaking at approximately $270K in mid-January and gradually declining to around $188K by the end of March. Weekly downloads saw significant spikes, particularly in mid-March with a peak of 346K, while weekly active users showed a steady increase from 3.9M to over 4.1M throughout the quarter.

Bigo Live - Live Streaming App

Bigo Live - Live Streaming App by Bigo Technology Pte. Ltd. had a notable peak in revenue in late January with $23K, followed by a general decline, closing the quarter at around $11K. Downloads remained relatively stable, fluctuating around 1.9K to 2.3K per week. The app maintained a consistent user base, with weekly active users hovering around 26K.

Facebook

Facebook from Meta Platforms, Inc. saw consistent weekly revenue, averaging around $7K to $8K. Downloads surged significantly in March, reaching a peak of 188K in the week of March 21. The app also maintained a strong user base, with active users increasing from 15.1M to over 15.9M by the end of the quarter.

Grindr - Gay Dating & Chat

Grindr - Gay Dating & Chat by Grindr LLC had a stable revenue stream, around $4.7K to $6.6K per week. Downloads were relatively consistent, with slight increases, peaking at 1.4K in mid-March. Weekly active users showed minor fluctuations, maintaining an average of around 57K.

Likee - Short Video Community

Likee - Short Video Community from Likeme Pte. Ltd. exhibited variable revenue, peaking at around $4.9K at the end of February. Downloads remained steady, averaging around 14K to 16K per week. The app’s active users saw a slight increase, from 543K at the start to approximately 510K by the end of March.

For more in-depth insights and data, visit Sensor Tower.